{"id":1666,"date":"2025-02-19T13:44:20","date_gmt":"2025-02-19T12:44:20","guid":{"rendered":"https:\/\/li-com.com\/?p=1666"},"modified":"2026-04-28T02:10:50","modified_gmt":"2026-04-28T00:10:50","slug":"la-cantina","status":"publish","type":"post","link":"https:\/\/li-com.com\/de\/la-cantina\/","title":{"rendered":"La Cantina"},"content":{"rendered":"

https:\/\/www.instagram.com\/lacantinadelsocial_rocha<\/a><\/p>\n\n\n\n

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Der Kunde<\/strong><\/h4>\n\n\n\n

La Cantina ist ein Caf\u00e9, eine Bar und ein Restaurant in der Bezirkshauptstadt Rocha. Mit seiner au\u00dfergew\u00f6hnlichen Lage am zentralen Platz, dem ehrw\u00fcrdigen historischen Geb\u00e4ude, seiner Vergangenheit als \u201eClub Social de Rocha\u201c und dem innovativen Team, das f\u00fcr eine besonders angenehme Herzlichkeit und exzellente, originelle K\u00fcche sorgt, hebt es sich in vielerlei Hinsicht vom traditionellen lokalen Angebot ab, ohne dabei seine Wurzeln zu verlieren.
The management asked me for a complete visual redesign to complement the professionalisation in many areas after the establishment phase.<\/p>\n\n\n\n

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Visuality<\/strong><\/h4>\n\n\n\n

The challenge, as is so often the case, was first to identify and define the customer’s strengths and weaknesses. A detailed market analysis paved the way for a characterisation that forms the basis for an independent and effective external impact. The typography, colours, shapes and logo are largely based on the historical character of the building, which corresponds strongly with the atmosphere, target group, offer and self-perception as quiet, special, high-quality, sophisticated and innovative. Soft colours, fine lines, art deco typography and logo complement the basic idea of the rounded fa\u00e7ade as a stylistic element and form of recognition in all the facades.<\/p>\n\n\n\n

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Products<\/strong><\/h4>\n\n\n\n

Implementation is taking place step by step. In addition to the menu card and the external impact through offer boards, the social networks were adapted and the offers and events communicated using appropriate templates. The fa\u00e7ade design, flyers and posters, price displays and plans for an interior design adaptation are already in the drawer.<\/p>\n\n\n\n

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