{"id":1336,"date":"2024-04-10T16:38:50","date_gmt":"2024-04-10T14:38:50","guid":{"rendered":"https:\/\/li-com.com\/?p=1336"},"modified":"2024-04-19T18:06:19","modified_gmt":"2024-04-19T16:06:19","slug":"barritas-deretchupete","status":"publish","type":"post","link":"https:\/\/li-com.com\/de\/barritas-deretchupete\/","title":{"rendered":"Energieriegel deretchupete"},"content":{"rendered":"

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Das Besondere<\/strong><\/p>\n\n\n\n

Alles begann damit, dass wir mit unserer Familie einen Ausflug nach Uruguay machten und auf einer Farm unz\u00e4hlige Pekann\u00fcsse fanden. Wir brauchten etwas Gesundes und Nahrhaftes f\u00fcr einen Ausflug und so machten wir unsere ersten selbstgemachten Riegel. Wir verschenkten sie und verkauften sie an Freunde. Dann lie\u00dfen wir uns in den Bergen von Rocha nieder und verkauften sie auf dem \u00f6rtlichen Markt. Inzwischen verkaufen wir die Energieriegel in 5 Geschmacksrichtungen an verschiedenen Orten in Uruguay. Eine kleine Erfolgsgeschichte.<\/p>\n\n\n\n

Es beschreibt auch den Weg zur Professionalisierung, den ich als Designer gegangen bin.<\/p>\n\n\n\n

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Products<\/strong><\/p>\n\n\n\n

Der Name stammt von einem Freund, der uns ein originelles uruguayisches Wort beibringen wollte, damit wir die Leute mit unseren Sprachkenntnissen \u00fcberraschen k\u00f6nnen. Deretchupete bedeutet w\u00f6rtlich \"wie von einem Schnuller\" oder \"so lecker, dass man es sich vom Finger lutschen m\u00f6chte\". Ohne Zucker und andere Zusatzstoffe, fast roh, mit guten Zutaten. Das sind Energieriegel, die in einer famili\u00e4ren Atmosph\u00e4re auf dem Lande handgefertigt werden. So k\u00f6nnte man die grundlegende Geschichte zusammenfassen, die bei der Gestaltung und Namensgebung eine Rolle gespielt hat.<\/p>\n\n\n\n

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Visuality<\/strong><\/p>\n\n\n\n

Aber gesund und l\u00e4ndlich ist nicht immer \"gr\u00fcn\". Bei Farbe und Design hat die Zweckm\u00e4\u00dfigkeit Vorrang, und neben den Klischees der Farbpsychologie und der Assoziation sind auch die Marktteilnehmer, der Verkaufsort und andere Aspekte wichtig. Daher werden in der Visualisierung einige Aspekte wie famili\u00e4r, l\u00e4ndlich und handgemacht in das Logo aufgenommen, w\u00e4hrend der Rest der Visualit\u00e4t darauf ausgerichtet ist, einen sichtbaren Platz am Verkaufsort und zwischen den anderen Marktteilnehmern zu erhalten. Die Farbpalette und die Benennung der Geschmacksrichtungen sind auf ein energiegeladenes und kraftvolles Erscheinungsbild ausgerichtet.<\/p>\n\n\n\n

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Print<\/strong><\/p>\n\n\n\n

Im Laufe der Zeit wurden Etiketten, Aufsteller und kleine Plakate f\u00fcr den POS erstellt.<\/p>\n\n\n\n

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SocialMedia<\/strong><\/p>\n\n\n\n

Durch die Zusammenarbeit mit einem uruguayischen Influencer \"encuentralo_y_es_tuyo\" haben wir Zeit in die Verbesserung unserer Instagram-Pr\u00e4senz investiert und dadurch einen enormen Anstieg unserer Follower erreicht. Mal sehen, wie wir unser Vertriebsnetz in Zukunft ausbauen werden. W\u00fcnscht uns Gl\u00fcck.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

Ein Projekt, das meiner Familie am Herzen liegt. 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