I have never been given a design task where I didn’t have to ask any questions. And I have never experienced that the client then had an answer to every one of my questions. Where answers are missing, advice is needed to develop the right product with the optimal design.

Therefore, over the years, especially during my self-employment and later in practice with students, I have become a questioner. My experience and empathy enables me to empathise with them, with their products and their customers, and to raise the profile of their company.

After the design is before the implementation. You should be able to manage your design and content as independently as possible. That’s why I train them and their staff in the application of design rules, design theory and software application. That too with years of experience as a teacher.