The special thing:
It all started when we went on a workaway with our family in Uruguay and came across countless pecan nuts on a farm. We needed something healthy and nutritious for an excursion and so we made our first homemade bars. We gave them away and sold them to friends. Then we settled in the mountains of Rocha and sold them at the local market. We now sell the energy bars in 5 flavours in different places in Uruguay. A small success story.
It also describes the path to professionalisation that I have accompanied as a designer.
Products
The name comes from a friend who wanted to teach us an original Uruguayan word so that we could surprise people with our knowledge of the language. Deretchupete literally means “like from a dummy” or “so delicious that you want to suck it off your finger”. Without sugar and other additives, almost raw, with good ingredients. These are energy bars that are handmade in a family atmosphere in the countryside. This is how you could summarise the basic story that played a role in the design and naming.
Visuality
But healthy and rural is not always “green”. Practicality has priority when it comes to colour and design and, in addition to the cliteries of colour psychology and association, market participants, sales location and other aspects are also important. Therefore, the visualisation includes some aspects such as familiar, rural and handmade in the logo, while the rest of the visuality is geared towards maintaining a visible place at the point of sale and among the other market participants. The colour palette and naming of the flavours are geared towards an energetic and powerful appearance.
Over time, labels, displays and small posters for the POS were created.
SocialMedia
By collaborating with an Uruguayan influencer “encuentralo_y_es_tuyo”, we invested time in enhancing our Instagram presence and achieved a huge increase in our followers as a result. Let’s see how we expand our distribution network in the future. Wish us luck.
